The client
A custom apparel and promotional products company serving local businesses and 8 schools. They were rebranding from Deuce Shirts to ANEW Branding Co. and moving their website from Shopify to InkSoft, so their storefront and their production platform could finally live in one place.
The challenge
Their Shopify site had a clear design language that the team was proud of, and they didn’t want to lose it in the move. But InkSoft’s page builder is far more limited than Shopify’s. Many of the features they relied on, like full width hero banners, animated logo sliders and expandable sections, aren’t supported in InkSoft out of the box.
On top of that, they needed a spirit wear store that parents, students and team members across 8 schools could use on their own, without calling the shop for help.
Part 1: The website migration and rebrand
I translated the Shopify design into InkSoft by hand coding custom HTML and CSS components, all built to survive InkSoft’s content editor. That meant rebuilding features InkSoft doesn’t offer natively, without relying on JavaScript.
What I delivered
- A fully responsive homepage with a custom hero banner, an animated brand logo slider, and an interactive supplier catalog with linked accordion panels
- Dedicated service pages for screen printing, embroidery and sublimation, each with a custom banner, a process breakdown and a decoration method gallery
- A promotional products showcase, plus a size and placement guide system for both apparel and headwear
- Product photography and mockups updated to the new ANEW brand identity
- Ongoing testing and revisions based on feedback from the client and their team throughout the build
Part 2: The spirit wear store
The goal was simple: a parent should be able to find their school, choose a product and place an order in a few clicks.
Behind the scenes, I uploaded each school’s art files and organized them into Design Ideas categories, so customers can find their school’s designs right inside the designer. I added blank products to the catalog (tees, hoodies, crewnecks, polos, caps and bags) and set up their decoration options. I also dug into the pricing grids to find out why designed products were quoting higher than the client wanted, and worked out how to handle embroidery only items within InkSoft’s rules.
On the front end, I built a custom landing page for InkSoft’s Custom Content Block. It includes:
- A scrolling sports banner
- A “Pick Your Gear” section with product category cards and clear buttons
- A “Find Your School” section, where each school’s logo links straight to its designs
- A short step by step guide to ordering
- A custom order section for one off requests
- A full width closing banner
The result
ANEW now has one platform for its website, stores and production, under a brand that feels like theirs. The new site keeps the look they loved from Shopify, and the spirit wear store lets families from 8 schools shop on their own. Every page is fully responsive across phones, tablets and desktops, and matches ANEW’s brand colors and fonts throughout.
The project was delivered on time, and ANEW has said they plan to keep working together on future projects.
What the client said
Went above and beyond and delivered what we wanted in the timeframe promised. Was speedy with edits as well. Will be doing more business in the future.
