The client
Apparel Embroidery has been outfitting businesses in Chattanooga, Tennessee for over 35 years with branded apparel and workwear. They run a company store on InkSoft for each of their corporate customers, so staff can order uniforms with the company logo already on them.
What I do
I build and look after these company stores, from the landing page to the last price on the last size.
- Branded store landing pages with each customer’s logo, colors and a “Powered by Apparel Embroidery” mark
- Decorated products from Port Authority, Richardson, Gildan, OGIO, New Era and more, each with clear SKUs
- Colorways, so the logo prints in a light or dark version to suit each garment color
- Price overrides by size and by store, so every customer sees their agreed pricing
- Store cloning, edits and new stores as Apparel Embroidery signs new customers
Company store landing pages
Products and colorways
Each logo comes in more than one colorway, so a white logo lands on a dark cap and a dark logo on a light one. I match the right art to every garment color, then check the preview before it goes live.
A few of the stores
The Qcells employee apparel store is one of these too. You can see its landing page here.
