The client
Hanwha Qcells USA is a solar energy company with an InkSoft store where its team members order branded apparel. The store is run by Apparel Embroidery, a custom apparel decorator I work with on InkSoft builds.
The brief
Qcells wanted the store to feel like part of the company, not a generic catalog. Employees should land on the page, feel proud of the brand and find their gear quickly.
What I built
A custom landing page inside InkSoft’s Custom Content Block, written in HTML and CSS and styled in Qcells’ navy and teal to blue gradient.
- A bold hero. “Power Your Look.” with team members in Qcells polos, a diagonal brand stripe and a “Find Your Fit” button.
- Featured products. Tees and polos with color swatches, prices and a “Shop All” button.
- A brand story band. “Powering America’s Clean Energy Future”, connecting the apparel to the work the team does every day.
- Three value points with simple icons: Represent the Team, Comfort & Performance, and Built for a Cleaner Tomorrow.
Like every page I build, it’s fully responsive across phones, tablets and desktops.
